HI, I’M CHLOE
A storytelling photographer based in Gauteng, South Africa.
My love for photography really started with the love I have for documenting my own children’s milestones. Watching my firstborn grow up made me realise how precious the little moments are and how quickly they slip away into a mere memory. Coming from this place of understanding, my sole purpose as a photographer is to ensure that you enjoy those little moments with your little loves, while I capture them for you.
My storytelling approach focuses largely on capturing the intimate connection you share with your loved ones. It’s less about ‘constructing’ the perfect moment and more about creating an atmosphere that allows you to genuinely connect with your family. There is gentle guidance, but our sessions are not about you posing for the camera or pretending to be someone you’re not.
My only requirement is to LET. IT. BE
RINA
“You (you work) are my favourite day in the year!! I am going to look at these permanently for the next 2 week. They are better than I even imagined it would be!!!!
Thank you great Artist🌸”
Hannah
“Hello Chloe - I just wanted to say a HUGE thank you for capturing our family and our love so beautifully 💛 Your stories really do tell a story and I’ll cherish them forever as I’m sure Lylah will too one day! Will definitely see you soon for the next one! Thank you so much again!”
THABANG
“I’m crying… Chloe wow!! You’re amazing. I was so anxious about these pictures cos I’d just gotten my hair done and not really eased into the hairdo, I hadn’t even showered since the night before, time flew and before I knew it I was running late and ugly but OMG!!!!!!! Thank you so so so much!!! It’s more than I could’ve asked for wow!! You’re worth every cent!! Lol I’m so glad I stuck with you.. wow.”
Justin & Caro
“Chloe. Wow I absolutely love how our pics came out ! this is exactly how I imagined our pics looking except so much better!!!”
Jade
“Hi Chloe!!
We absolutely LOVE the photos!! I don’t know how you even managed to get such beautiful photos with all the chaos!! 🥹 We are obsessed with the photos. Thank you for capturing this special time in our lives for us 🤍”
Lungile
“Chloe! I'm in legit tears. How do you do such magic? Thank you so much for capturing this special season in our lives. You really delivered what I imagined for this shoot. Raw, natural and undiluted. Love these!”
Marianna
“Chloe!! Words can’t express how much we love them. You perfectly captured us, this special moment, and our home. I’ve never received a gallery and loved every photo until today. Wish we could have you for all life’s moments!! Thank you!”
Tamzyn
“Chloe can only be described as a magician — the photos she takes are pure magic. Her use of color and light is so dreamy and nostalgic, and she has an incredible gift for capturing the most perfect, beautiful moments. Beyond her remarkable talent (which truly speaks for itself), she’s also the kindest and loveliest person to work with. Use her at your own risk… because once you do, you’ll never want another family photographer again. ♥️”
Naee’lah
“Hi Chloe! I just received the final gallery and I'm in tears!!! These photographs are magical to say the least. Im always telling my husband that I feel a sense of grief at the time passing by so fast since becoming parents, but the way you've captured these moments so beautifully in time making them forever timeless and special.
Thank you for being the only person who sees motherhood for the utterly raw, life-changing gift that it is. You are incredible and I'm so grateful to have met you.”
KATHLEEN
“Chloe, I started crying when I went through them now! They are BEAUTIFUL! And so so so special!
You have a God given talent for capturing the most tiniest details and precious moments! Thank you thank you thank you! Thank you also for the extra photos, and the fact that you accommodated us by doing a home shoot❤️
I will NEVER use a different photographer again! Ag damn I wish it wasn’t 2 in the morning so I can I can share the photos with my family and friends NOW! You exceeded my wildest expectations!”
Carli
“Oh my gosh, Chloe! I’ve been trying to find the right words, but nothing feels good enough! These photos are incredible. I’ve been looking through them on repeat, and I honestly can’t stop smiling. You’ve made this mama (who’s never in the photos) feel so seen and so happy.
I have no idea how I’m going to choose which ones to frame..if I could wallpaper the whole house with them, I would! At this rate, I’ll be finding any excuse to book you again! I’m completely, 1000% certain this won’t be the last time!”
The Shishler Family
“It was genuinely great working with you, easy going with beautiful results! Our kids had the time of their
lives”
Ruth Lilienfeld
“Chloe they are the most beautiful photos! You have managed to capture such special moments. I
am going to treasure this forever! I really appreciate all your effort and generosity.”
Ankita Singh
“When I came across Chloe’s photography on Instagram, I was right away taken by how natural and real they were. Working with her for this very special shoot has been a wonderful and easygoing experience from start to finish. She guides you to bring out the best, and the results are the most breathtakingly beautiful photos ever. The photographs we got were beyond what I could have ever imagined! I’m absolutely thrilled to have come across your work and you. Cannot wait to work with your magic again soon!”
Courtney Scheepers
“These are absolutely stunning and far exceeded my expectations! I am obsessed with them!!! Thank you so so much Chloe you’re extremely talented!”
Tam Kohen
“Chloe Tagg is an amazing person and photographer. She has an incredible eye for detail which shows in the work she produces. My husband and I have had the pleasure of working with her twice and would honestly recommend her to anyone!
Her work is absolutely beautiful and I will forever be grateful for the beautiful moments she was able to capture.”
Cassidy Stewart
“Thank you so so so so so so much!! Really!! They look fantastic!! You’re great!”
Maderie Swart
“These photos are so amazing! You really captured our relationship perfectly. I cannot thank you
enough. They are so beautiful.
Thank you! Thank you! Thank you!”
Tania
“We absolutely love them! You captured our goofiness and our love so beautifully! Also, thank you! I feel so beautiful again…Feel like I haven’t been able to see that for myself in a while. I appreciate you! Your talent is truly appreciated!”
Jess
“Chloe, honestly these photos bring me sooooo much joy!!! You captured the essence of our babies and our family with perfection! Thank you 🥹 the details of them and the quiet unseen moments are beautiful! ❤️ I love them so much 🤍”
Rudolph & Kelly
“When I was looking for a photographer to do a maternity shoot I found Chloe's page on Instagram and was blown away by how natural and organic her pictures look. I love that she can capture a moment without it looking posed or set up. Chloe was very accommodating to my needs as a client and really went out her way to make me feel comfortable. Looking forward to doing other photoshoots with her in the future.”
Shireen
“Chloe has a natural and warm approach with her photography. As a grandmother, I’m used to being told how to pose but her approach is more relaxed and natural, focusing on being in the moment and making it fun for kids (and adults) rather than making it pretty for the camera. I cannot wait for my next session.”
Chelsee Pinker
“Chloe creates magic. She has captured the most unique moments in each picture. Words cannot truly express how wonderfully she captured us as an engaged couple. Going through the ‘sneak peaks’ it was hard to imagine that we would get even more amazing images, but nonetheless we got MORE! And WE LOVE EVERY. SINGLE. PHOTO! She made us feel comfortable and allowed us to be ourselves. We had so much fun shooting with Chloe. I highly recommend her as a photographer to anyone who wants the most unique photos.”
Leah
“Chloe thank you so much! Wow these are incredible. Micah looks exactly like our golden girl. You capture her and the people that love her so deeply. Thank you so much ❤️”
Charnè Carvalho
“I've never done a photoshoot before, mainly because I'm very camera shy, but the whole experience exceeded my expectations. You made us feel comfortable and beautiful especially when you cheered us on and helped us pose. I enjoyed the adventurous side of it too. The photos and the whole experience were truly stunning❤️”
Jonathan & Kelsey
“Hey Chloe!
We had a look at the gallery and are so happy with the photos! They are beautiful! Thank you so much for capturing this special time for us! It was really nice going through them together and just feeling the love Jon and I have for each other and our unborn child. My comment still stands about you capturing emotion.
We are so grateful to have these to cherish forever.”
Nina Matthee
“Chloe I’m literally crying these are absolutely immaculate. I cannot tell you how stunning these came out! I’m so impressed! You have such an eye! Thank you again for doing this for me. I will definitely be posting every single one.”
DRESLYN NAIDOO
“I would like to thank Chloe for such amazing pictures, she is absolutely pleasant and patient.
She really captured everything.
I would definitely be recommending her and be using her services again. She is really passionate about her photography. I am extremely grateful for coming across her account on Instagram.”
Chanel Carvalho
“Oh wow Chloe, these photos are soo stunning, you did so amazingly wow. I love love love them. It was such a chilled, fun and adventurous session with you, I enjoyed our laughs and jokes. And also I did feel comfortable. Loved working with you. It was a great experience really. You can summon anyone's inner model.
Thank you so much again.”